Blog Tour Management :: Authors & Publishers

Return to Blog Tour Main Page

If you have a book that you'd like to promote via the Internet... Limited tour dates available for 2010. Give us a call...we'll be glad to answer any questions you may have about getting started, quote rates, and discuss available dates. 800.871.9012 ext. 40250

---

Do You Need a Blog Tour for Your Latest Book?

What is a Blog Tour?

What is the Goal of having a Blog Tour?

Why should I hire Christian Speaker Services to manage my Blog Tour?

What does CSS do as your Blog Tour Coordinator?

What at does the Author and/or Publisher do?

Blog Tour Reservations & Rates

---

Do You Need a Blog Tour for Your Latest Book?

Would you like to reach around the world to promote your book without the expense and time of leaving the comfort of your home? Would you like to reach audiences online that may not know about you, your message, or your book? Would you like to strengthen your name and book recognition, increasing your ranking with Internet search engines--making it easier for people to find you and your book?

If you answered "Yes!" to ANY of the above questions, it is time for you to consider doing an Blog Tour!

Do you have enough contacts (email addresses and an established relationship) with blog hosts to fill a blog tour itinerary? Do you have the time to research the millions of blogs and other places to host your blog tour? Do you know the details, timeline, and activites to have a successful tour? Do you have the time to handle various situations from making sure the books actually get to the hosts, answering their technical questions, ensuring that all posts are done during the tour? Do you know what critical factors that help ensure a tour's success and result in positive results for you? Do you know why you should hire a professional blog manager to streamline the process, offer pointers and tips, and who has proven contacts ready to sign up for your tour?

If you answered "No" to ANY of the above questions, read on...or give us a call...we will gladly answer any questions you may have about getting started, quote rates, and discuss available dates. 800.871.9012 ext. 40250

[Back to top]

---

"The 'Blogosphere' is an untapped gold mine insofar as reaching a broad base of readers with current events and relevant topics of interest. Being able to share my recent book release with blog readers all around the country was made possible by Christian Speaker Services' Blog Tour management. I couldn't have done it without their expertise and commitment. I wouldn't hesitate to hire Christian Speaker Services again!" ~ Allison Bottke, Author/Speaker/Founder Setting Boundaries with Your Adult Children: Six Steps to Hope and Healing for Struggling Parents

What is a Blog Tour?

A Blog Tour simply takes the message of your book, and you as the author, to audiences that possibly might not know about you or your book to the millions of readers in the blogosphere on the Internet.

A Blog Tour is an opportunity for these blog owners to post the author's prepared written interview in a Q&A style on their specific day of the tour.

The beauty of using this technology is that once the author supplies Christian Speaker Services with their interview, they do not have to be present during the blog tour. The author can be maximizing their time with other aspects of their book promotion or business/ministry.

A Blog Tour also allows the readers to travel from one blog to another with the author along the blog tour for additional opportunities to post their comments about the author/book for opportunities to receive a FREE copy of the book in a random drawing (see individual blogs for how they choose to conduct the book giveaway).

When combined with the release of a new book and other media promotional opportunities, a Blog Tour can help introduce an author and their book to countless readers around the world.

[Back to top]

---

What is the goal of conducting a Blog Tour?

It is simply to get your message to audiences that otherwise would not know about you, the author, or your book. Then, based on your written interview, they are interested and want to visit your web site, sign up for your mailing list, inquire about booking you if you are also a speaker... and ultimately BUY YOUR BOOK!

[Back to top]

---

"The Blog Tour was a blast. Christian Speaker Services' efforts far exceeded my expectations, including bringing me not only book sales but also the bonus of new coaching clients, earning me more than three times the price of the Blog Tour! Thanks CSS!" ~ Victorya Michaels Rogers, Author/Speaker The Automatic 2nd Date

Why should I hire Christian Speaker Services to manage my Blog Tour?

Anyone can spend the time, effort, and energy to research through the millions of blogs available on the Internet. However, relying on someone with proven contacts and proven results, who knows what makes an online media/blog tour successful, and who can minimize your time involved...just makes sense!

Having successfully coordinated many Blog Tours, Christian Speaker Services has connections with blog owners who are ready, willing and able to host a day of your Blog Tour. We get results -- new readers, book sales, e-zine/newsletter subscriptions, and other opportunities.

Simply put, you're paying for our expertise, our proven contacts, and for us to do the work, so that you don't have to! With blog host contacts already in place, we can fill your blog tour itinerary quickly with qualified blogs.

We have a proven database of blog hosts who are eager to help authors spread the word about their new book releases.

[Back to top]

---

"I want to thank you for setting up my blog tour. I appreciate your hard work and the way you continue to stay on the cutting edge. My husband tells our church, 'If you're not on the edge, you're taking up too much room!' Thanks for being out there:)" ~ Linda Newton, Author/Speaker 12 Ways to Turn Your Pain Into Praise

What does CSS do as your Blog Tour Coordinator?

We act as coordinator and liaison, as needed, between hosts and Author/Publisher during the Blog Tour.

From our proven contacts with blog hosts, we can fill the blog tour itinerary with qualified blogs to help spread the message of your book.

• We will create a web site page for this tour.
• We will send out e-invitations to our database of blog hosts, Facebook, and Twitter connections.
• We will schedule the blog hosts who will post your itinerary on their blogs.
• We will coordinate with the blog hosts to ensure that they post your interview or article, and the appropriate graphics (book cover and author's photo).
• We follow the tour to ensure each host posts as agreed.
• We will communicate with the author/publisher as needed during the entire process.

[Back to top]

---

"I just wanted to thank you all for hosting me on your web page. I really can't express in words how much that means to me. The reviews I have received were humbling, and it was a great joy to see The Calling represented in such wonderful ways. Thank you again from the bottom of my heart." ~ Jacob Israel , Author The Calling

What at does the Author and Publisher do?

1. Create a written interview (often using Q&A's already on-hand for other media), or an article on the topic of the book.
2. Mail one copy of the book to each blog host on the tour to use as a giveaway for their drawings. (Publisher will do this sometimes for the author.) (Note: The blog host may choose to keep this for their own use.)

Optional: Visit each blog during the tour and post a comment(s) as appropriate to readers' comments. Coordinates with Christian Speaker Services to send a thank you email to each host after the tour.

NOTE: The author does not have to be present or visit the blogs during the tour.

[Back to top]

---

Blog Tour Reservations & Rates

Typically the Blog Tour timeline runs an average of 90-days from the first task -- creating the online itinerary page and inviting the blogs to host -- to the last blog post of the two-week tour. Due to the length of this commitment that we make to each author for their Blog Tour, CSS has a limited number of Blog Tours slots available each year. These dates are filled on a first-come, first-served basis.

Payment for Services: Half of the Blog Tour fee is the deposit, payable up front to secure your Blog Tour date and our services. Work commences when payment is received. The remaining half of the fee is payable no later than the last day of the Blog Tour.

Give us a call...we'll be glad to answer any questions you may have about getting started, quote rates, and discuss available dates: 800.871.9012 ext. 40250 Limited openings for 2010

Please check with your Publisher, as they may pay for all or part of the Blog Tour fee as part of their promotional/PR budget for your book.

We cannot guarantee a certain number of hosts on your tour, however, we strive to get at least one host per day of the tour (with multiple hosts per day whenever possible). The maximum number of host per tour is dependent upon the number of books that are available to give out by the author/publisher. Blog tour response and results depend on the name recognition of the Author, the topic of the book as it applies to a general audience, and the strength of the Author's web site.

[Back to top]